Brand Guidelines
Brand Guidelines

Identity

The new EDEKO visual identity is composed by its basic visual elements such as the logotype, typography, colors and key visuals.

Logo →
The new EDEKO logo reveals its full potential by night, when it’s dark.
Typography →
Typography is key to the new EDEKO identity, expressing legacy, ingenuity and professionalism.
Visuals →
The visuals derive from motion images depicting blurry and noisy light effects.
Colors →
The EDEKO color palette is not black and white. It’s greyscale, expressing a scale of shades from an off-black to an off-white tone. When possible, as in the wordmark, it locks in three shades.