Brand Guidelines
Brand Guidelines

Colors

The EDEKO color palette is not black and white. It’s greyscale, expressing a scale of shades from an off-black to an off-white tone. When possible, as in the wordmark, it locks in three shades.

Off White
For use on dark screens and surfaces, such as black paper.
Color name
Screen
Print
1
RGB: 194, 193, 193
HEX: #C2C1C1
CMYK: 27, 20, 20, 0
PANTONE: Silver 100%
2
RGB: 124, 123, 123 
HEX: #7C7B7B
CMYK: 50, 40, 40, 22
PANTONE: Silver 80%
3
RGB: 72, 72, 71 
HEX: #484847
CMYK: 63, 53, 53, 51
PANTONE: Silver 60%
Off Black
For use on light screens and surfaces, such as white paper.
Color name
Screen
Print
1
RGB: 39, 38, 38
HEX: #272626
CMYK: 0, 0, 0, 85
PANTONE: Black 2C 100%
2
RGB: 132, 132, 133
HEX: #848485
CMYK: 0, 0, 0, 50
PANTONE: Black 2C 80%
3
RGB: 200, 200, 200  
HEX: #C8C8C8
CMYK: 0, 0, 0, 20
PANTONE: Black 2C 60%