The starting point for the logo design is the light source — the sun, the moon, any luminous body. By first establishing a dark background, we then explore the properties of light filling a space, delineating limits, creating an atmosphere. The glow of the light source, its diffusion, the alternation of light and shadow, the grain, the iridescence, the “film burn” — all these elements are used to develop the brand identity elements, in more or less obvious ways. We understand light not only as intent, but also as a result, with efficient and definitive gestures, just as the light itself indicates.
Rationale
